“The growing industry is definitely maturing. Less hacks, more teams, more emphasis on velocity, ”Ward van Gasteren, founder of Grow with Ward, told us in an interview this week. “Everyone in the field knows best practices very quickly and implements them even faster. So what ?
Working with a growth professional can take some of the pressure off founders who find their way. During our discussion, van Gasteren spoke about the importance of knowledge – qualitative feedback, systems approaches and when / how to experiment.
This week in TechCrunch’s Growth Marketing Summary, you’ll also find two guest columns from Stewart Hillhouse and Sam Richard on how to hire a growth team. Below are recommendations from community growth marketers. If you enjoyed working with a growth marketer, please complete our survey.
Trader: Maksym Podsolonko, Fractional Marketing Director
Recommended by: Anonymous
Testimony: “They provide practical marketing support and take full charge of the marketing function. Ideal for businesses that don’t need a full time CMO.
Trader: Tate Lowry, Ranq
Recommended by: Anonymous
Testimony: “They’ve been on my radar since their co-owner sold the Here Pup electronic communications website. Tate and Perrin knew exactly what my site needed to ensure realistic growth. They didn’t explode any promises, they didn’t give me nickel along the way. There are very few honest and genuine agencies that actually determine how they can and will help you. “
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Demand curve: tactics tested for newsletter growth: Stewart Hillhouse, Senior Content Manager at Demand Curve, talks about tactics for email newsletters. Hillhouse tells us that newsletters have almost 40x ROI, but you have to work to get there. This article discusses the 60% rule for pop-ups, the strategy behind email timing, and the importance of quality over quantity. Hillhouse says, “We saw very little correlation between email volume and the resulting conversion rate. “
Demand Curve (Extra Crunch): Questions you need to answer in your paid search ads: Hillhouse also wrote an Extra Crunch article this week on 14 Questions You Should Answer With Your Paid Search Ads. One question he mentions revolves around acceptance and how “real life shopping is a social activity. Buyers will look in other people’s baskets, compare their tastes and ask those accompanying them for their opinion. Let’s be honest, we’ve all done it. Hillhouse explains how this behavior can be replicated for online shopping.
(Extra Crunch) How to hire and structure a growth team: Sam Richard, Senior Director of Growth at OpenView, provides insight into the questions you should ask yourself when hiring a growth leader. Richard says: “A hiring motivated by growth will already have a sense of benchmarks and should be able to identify the growth lever in your customer journey that needs the most help. “
How Ward van Gasteren thinks about growth hacking today: In this interview, Ward van Gasteren talked about common misconceptions about growth hacking, like how it’s supposed to be a perfect approach. But, we were told, “the hard data you see in your analytics tools can only tell you what is slowing your growth… not why your growth is slowing down there.”
Is there a startup growth marketing expert that you want us to know? Let us know by filling out our survey.